22 October 2008
7pm
Amphiview, OnePeople.SG Building
The special PAYM session for YEC members, titled "How You Can Get Free Publicity from the Media for Your Event" was conducted by Ravi Veloo, Managing Director of The Media Campus. He was previously a journalist with Singapore Press Holdings and had been awarded with Journalist of the Year from Press Foundation of Asia as well as Feature of the Year, Special Award of the Year, Headline of the Year among two dozen awards from SPH.
Ravi started by getting us to find out the unique things about the person sitting beside each of us and capture them using a reporter's mindset. Through this activity, Ravi taught us the various news angles that reporters are looking out for when sieving through the thousands of media release requests.
There were group discussions to brainstorm about creating powerful headlines.
Overall, the session was very interactive and we enjoyed hearing some experiences of Ravi when he was a journalist. Perfecting Media Releases isn't that difficult after all!
7pm
Amphiview, OnePeople.SG Building
The special PAYM session for YEC members, titled "How You Can Get Free Publicity from the Media for Your Event" was conducted by Ravi Veloo, Managing Director of The Media Campus. He was previously a journalist with Singapore Press Holdings and had been awarded with Journalist of the Year from Press Foundation of Asia as well as Feature of the Year, Special Award of the Year, Headline of the Year among two dozen awards from SPH.
Ravi started by getting us to find out the unique things about the person sitting beside each of us and capture them using a reporter's mindset. Through this activity, Ravi taught us the various news angles that reporters are looking out for when sieving through the thousands of media release requests.There were group discussions to brainstorm about creating powerful headlines.
Overall, the session was very interactive and we enjoyed hearing some experiences of Ravi when he was a journalist. Perfecting Media Releases isn't that difficult after all!
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