One of the participants of the Summit posed a question to Jay Abraham, saying that small companies have a hard time fighting with big companies. Consumers tend to squeeze the small firms by pushing prices lower and lower. His question was how to tackle this problem.
Jay Abraham gave a thinking look, looked upwards, and then said that one has to respect one's own value in order for others to respect it. Small companies need to respect themselves so that consumers will pay a good price for them.
When you actually see yourself as a valuable asset and are confident about the fact, then people will see you differently. People will perceive that you are valuable when you think you are valuable.
My tutor, Mr Terence Ong from Temasek Junior College, used to tell me a short story. It goes like this: Tom went for an interview. When the interviewer asked him what kind of salary he wants, Tom said $2k. Immediately the interviewer said okay. The interviewer actually wanted to pay him $5-6k for the job. But since Tom deemed his own value at $2k, the company would have just saved $3k for employing this person. And if Tom is satisfied with his own value, the company would continue paying him such an amount.
Self-respect and self-valuing are crucial and they make up the perceived value.