I had a bad experience with network marketing in the past, but recently, I find that network marketing is something that can no longer be ignored. If you, like me, have had bad experiences with network marketing, it's time for you to open up your mind. If you love network marketing or are now into it, cool. If you don't even know what is network marketing, it is time for you to wake up!
Someone recently told me that the idea of network marketing derived from the concept of franchising. When the idea of franchising was first mentioned, there were many people who thought it was illegal or it should be made illegal. But franchising did not break any laws. So, the people who supported the idea of franchising went on to develop big businesses such as the famous example: MacDonalds. Those who rejected the idea lived on to face the reality that franchising is the new world of business expansion.
In Singapore, we are facing network marketing as the people in history were facing franchising. Network marketing was legalised by Minister Mentor Lee Kuan Yew in the early years of Independence (as so I was briefed) as he saw the potential in it. It was marred by unethical pyramid selling methods and other ill-minded organisations but such parties are increasingly getting rare.
Network marketing increases the efficiency of selling a product. With network marketing, which employs word-of-mouth advertising, advertising costs are avoided. There are other benefits in the system itself when coming to selling products, but that's not in my area of discussion, so ... next.
However, there is a difference in network marketing and franchising. If you see that there's already a MacDonalds in your area, you most probably wouldn't want to set up another similar franchise beside it. So the problem of over-crowding is very limited. But in the case for network marketing, everyone will try to attract every other one to join the company and be their downline. Because every other person, individual, human, can just join the company, there comes a problem of over-crowding.
Of course, I would agree that over-crowding is a very pessimistic view of the market. We have so many people in the world. The only concern is that because population is a number, not an infinity, so there must be a point of saturation that will be reached one time in the future that will slow down the growth of network marketing firms. As in the case of franchise, there are also a defined area in which you can expand on.
The moral of this article: Embrace Network Marketing as it will soon be part of our life.
Someone recently told me that the idea of network marketing derived from the concept of franchising. When the idea of franchising was first mentioned, there were many people who thought it was illegal or it should be made illegal. But franchising did not break any laws. So, the people who supported the idea of franchising went on to develop big businesses such as the famous example: MacDonalds. Those who rejected the idea lived on to face the reality that franchising is the new world of business expansion.
In Singapore, we are facing network marketing as the people in history were facing franchising. Network marketing was legalised by Minister Mentor Lee Kuan Yew in the early years of Independence (as so I was briefed) as he saw the potential in it. It was marred by unethical pyramid selling methods and other ill-minded organisations but such parties are increasingly getting rare.
Network marketing increases the efficiency of selling a product. With network marketing, which employs word-of-mouth advertising, advertising costs are avoided. There are other benefits in the system itself when coming to selling products, but that's not in my area of discussion, so ... next.
However, there is a difference in network marketing and franchising. If you see that there's already a MacDonalds in your area, you most probably wouldn't want to set up another similar franchise beside it. So the problem of over-crowding is very limited. But in the case for network marketing, everyone will try to attract every other one to join the company and be their downline. Because every other person, individual, human, can just join the company, there comes a problem of over-crowding.
Of course, I would agree that over-crowding is a very pessimistic view of the market. We have so many people in the world. The only concern is that because population is a number, not an infinity, so there must be a point of saturation that will be reached one time in the future that will slow down the growth of network marketing firms. As in the case of franchise, there are also a defined area in which you can expand on.
The moral of this article: Embrace Network Marketing as it will soon be part of our life.
Bravo!
ReplyDeleteAnd you read "The World is Flat", right!!
Congrats, YK. You've got the big picture view of things.
But as expected, nobody dare to add comments on this post.
:)
Thank you nwm for your encouragement!
ReplyDelete